The Festival of Marketing is just 2 weeks away, so here’s my summary of 3 (of many more) unmissable talks.
Steve Bartlett, CEO of Social Chain (Oct 4th, 10.15am on the Social Media Stage)
Steve Bartlett has achieved success and notoriety in the agency world after just a short space of time. It took Social Chain 4 years to win numerous industry awards and now more than 100 people across five locations call Social Chain their employer. It’s hard to dispute the calibre of clients when brands such as Apple, Coca-Cola and Warner are all onboard. All this at 25-years-old!
Influencers and social media marketing; a must see.
Breathing Space with The Pool (Oct 4th, 2.45pm on the Realising Your Potential Stage)
Lauren appears for the second time at the Festival. Co-found of The Pool, a digital publisher which caters to busy women. She will chair a panel of female journalists and entrepreneurs alike, to explore tips and tricks to make life a little bit easier.
The future of AI (Oct 4th, 4pm on the AI Stage)
The AI stage at FoM will mainly focus on how marketers can utilise exciting new tech to become more efficient and effective. However, there’s also room for discussion on the broader implications of AI, and this session is the perfect forum for such a debate.
IBM’s Jeremy Waite will chair a panel looking at the future of AI and what it means for mankind. His panellists include the CEO of the Big Innovation Centre, the founder of Found in Music, plus a VP from BAE Systems Applied Intelligence.
The latter company is involved in the security and defence industry, so expect lots of questions from the audience about when Skynet will become a reality.